Being Number One Matters, Says Study
According to the new issue of the Axandra newsletter, a recently conducted study examined the links users followed on the search engine results page and found that 42% of users clicked the top result, and 8% of users clicked the second result. This confirmed previous studies that the number one result gets many more clicks than all other results.
The study titled titled “Accurately Interpreting Clickthrough Data as Implicit Feedback” (pdf) is available for download as a PDF document.
How can you benefit from this?
Well, the study confirms the importance of being listed on the first result page. If your web site is not listed on the first result page, changes are that web surfers won’t see your site. A previous study of the Georgia Institute of Technology found that 75% of searchers never look further than page one. It is important that you get your web site on the first result page.
How do you do that?
Our #1 strategy is CONTENT! Good content combined with a well-planned and exceuted SEO and linking campaign is almost guaranteed to get good rankings.
