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Google is testing a new data center infrastructure, a feat much bigger and comprehensive than an algorithm change.

Dubbed “Big Daddy”, this new data center will reportedly add new ground-level capabilities into the Google search function and drive those powers deep into all the algorithms with which Google searches, studies and indexes the Web.

The new BigDaddy data center contains new code for examining and sorting the Web, and once it has been tested fully, will become the default source for Web results, according to Google’s chief search engineer Matt Cutts. In a January 4 post on his blog, Cutts said that might happen in early February or March of this year.

Among others, some of the issues that the BigDaddy update plans to tackle are “canonicalization” - the process by which the search engine decides which of a series of related URLs is the proper one to insert into the Google index. It also plans to tackle the issue of 302 redirects that are used to hijack content and pages .

Yahoo! and MSN have been handling 302 redirects for a year or more, but according to Danny Sullivan of Search Engine Watch, other aspects of BigDaddy will help position Google to lay the groundwork for more advanced algorithms, larger databases, and being able to index different types of content more effectively.

Via Direct Mag

This entry was posted on Wednesday, February 8th, 2006 at 2:36 pm and is filed under Search Engine Optimization, Google News, Search Engine News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.