SEO and More

Among the most effective techniques that can help build quality links to your website is the use of press releases. In fact, using an optimized press release is a very powerful method of building links.

Remember how I tom-tommed the fact that we got a new domain from PR0 to a very healthy PR5 in under two months? Actually it was less than two months because we didn’t get started on the linking till a month after we bought it. But never mind that.

In an article title SEO For The New Google, Dave Davies writes about the latest 3-part Google update, nicknamed Jagger, that has essentially changed many of the rules and have thrown the SEO community for a loop. The key areas, he notes, that have been affected with this update are:

Bob Bly (who didn’t believe in blogging earlier) now states that he doesn’t believe in SEO Copywriting.

The buzz on Google’s latest algo update (nicknamed Jagger) has crashed the WebmasterWorld Forums, but the discussion continues here. Plenty of complaints on the new update on the Search Engine World Forums.

The proof of the pudding… is in seeing that our methods work.

We setup the SEO and More site just after the 25th of August, 2005, and in less than two months, we already have a Pagerank of 5.

We truly believe in the power of online press releases in building online visibility and backlinks. Google’s new algo also views links from news sites with more authority, so a live link from a press release is very valuable to your business.

In the last post, I mentioned why we lay a great deal of stress on content as one of the mainstays of our SEO strategy.

Black hats are often experts at manipulating code to stay a step ahead of the search engines, and the latest issue of the Axandra newsletter reports that some webmasters are using a new bad trick to get higher Google rankings.

I wrote this article a while ago to demonstrate just how powerful article marketing is as a way of getting backlinks and visibility online. I encourage our clients to provide me with articles 300 to 500 words in length, at least once a month (more often is better), that I can use to boos their PageRank get them more visibility.