SEO and More

A little website optimization can go a long way toward helping an entrepreneur get a site placed highly enough in search results to make a marked impact in the bottom line.

There’s a troubling trend on the internet - that of stealing other people’s content for the purpose of boosting Adsense earnings.

The BBC has reported on SEO black hat tricks noting that Google has “blacklisted” the website of German car manufacturer BMW for breaching its guidelines.

Google is testing a new data center infrastructure, a feat much bigger and comprehensive than an algorithm change.

I just came across this interesting article by David Utter, on how personalization and social networking will impact the SEO industry.

An article in CIOL/Cybermedia News notes that increasingly companies abroad are outsourcing search optimization work to Indian vendors.

IndiaInfoline reports on ING Vysya Life’s launch of its new blogging portal that has made them the first insurance company to provide an online presence to its top insurance advisors.

Among the most effective techniques that can help build quality links to your website is the use of press releases. In fact, using an optimized press release is a very powerful method of building links.

Too often companies make their websites read like a sales brochure. They start by talking about themselves, continue the conversation by… talking about themselves… and end it, you guessed it… by talking about themselves.

Remember how I tom-tommed the fact that we got a new domain from PR0 to a very healthy PR5 in under two months? Actually it was less than two months because we didn’t get started on the linking till a month after we bought it. But never mind that.