We truly believe in the power of online press releases in building online visibility and backlinks. Google’s new algo also views links from news sites with more authority, so a live link from a press release is very valuable to your business.
In the last post, I mentioned why we lay a great deal of stress on content as one of the mainstays of our SEO strategy.
According to the new issue of the Axandra newsletter, a recently conducted study examined the links users followed on the search engine results page and found that 42% of users clicked the top result, and 8% of users clicked the second result. This confirmed previous studies that the number one result gets many more clicks than all other results.
Just came across this news item about Terrawiz.com, a new search engine for India related content. According to the press release,
Terrawiz’s intelligent crawler automatically identifies and classifies the web content, indexing only India related information and ignoring other content. By having an Indian centric database the relevancy of the results are far better. […]
Black hats are often experts at manipulating code to stay a step ahead of the search engines, and the latest issue of the Axandra newsletter reports that some webmasters are using a new bad trick to get higher Google rankings.
I wrote this article a while ago to demonstrate just how powerful article marketing is as a way of getting backlinks and visibility online. I encourage our clients to provide me with articles 300 to 500 words in length, at least once a month (more often is better), that I can use to boos their PageRank get them more visibility.
Have you been using black-hat techniques, javascript redirects or web page generating software on your website?
Lee Odden has a nice writeup on whether SEOs should offer guarantees.
As a professional SEO, news like this is music to my ears. A rare case of Free being better than Paid. 
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