Archive for the 'The Business Of Search' Category

Pay-Per-Call Ads Convert Better

Thursday, February 15th, 2007

The new issue of Business Week notes that Pay-per-call ads are luring to the Web service-oriented businesses that don’t have Web sites and prefer calls over clicks to rack up sales.

SEO Boosts Your Bottom Line

Tuesday, September 26th, 2006

A little website optimization can go a long way toward helping an entrepreneur get a site placed highly enough in search results to make a marked impact in the bottom line.

Indian SEO Firms Get Slice Of Search Marketing Pie

Friday, December 30th, 2005

An article in CIOL/Cybermedia News notes that increasingly companies abroad are outsourcing search optimization work to Indian vendors.


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