How To Beat Google’s Duplicate Content Filter
Google’s duplicate content filter has been the target of much discussion on search engine forums. Recently search engine hackers Googlewashed Matt Cutts’ blog, to prove a point. Those guys sure do some interesting stuff.
A while ago, I wrote an article on how to benefit from article marketing by using unique content, which I describe in detail in my SEO manual.
I rewrote the article to reflect the concerns of webmasters and article marketers today. Feel free to reprint it on your blog, with the resource box intact.
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Article Marketing Tips: How To Beat Google’s Duplicate Content Filter
Copyright 2005 Priya Shah
If you have any interest in getting high search engine rankings for your website (and who doesn’t) you’ve probably been sold the idea that writing and publishing your own articles will do it for you.
Here’s why that’s not entirely true.
Imagine the following scenario…
You write an article around a keyword or keyphrase you want to rank well for.
You submit that article to all the article submission sites and directories and ezines you can find.
Your article gets published in hundreds of places.
You now have hundreds of links pointing back to your main site…
But your own site never shows up in the top ten results for that particular keyword or keyphrase.
Instead you find that there are lots of other sites carrying your article that rank better than yours.
You’ve completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase.
Even worse… you just handed your precious keyword-rich content on a platter to possible competitors who happened to publish your article on their website, and may have lost some of your most targeted visitors and sales to them.
So where did you go wrong?
Your mistake lay in using your article for entirely the wrong purpose. You failed to use the power of article marketing to give your site an unbeatable advantage over others.
Here’s how to use your articles the right way to boost your search engine rankings.
1. Publish Unique Content On Your Website
When you make an article available for reprint, the article, by virtue of it being published on hundreds of other sites, now no longer qualifies as unique (the operative word here) content.
Google’s duplicate content filter will make the more authoritative sites that publish your article rank higher than yours for the keywords your article is optimized for.
Instead of making your article the main course, use it as an appetizer to direct search engines and readers to a unique, optimized report or white paper on your website, and you’ll see dramatically different results.
2. Use Your Article As Spider Bait
Think of your articles as simply the conduit that leads search engines to your website.
Publishing your articles all over the web is like leaving scraps for a puppy (a.k.a. the search engines) that follows them all the way back to the kennel (a.k.a. your website) where it can feast on the main course - your unique content.
3. Use Keyword-Rich Anchor Text In Your Resource Box
Use your primary keywords or keyphrases in the anchor text of the article resource box that contains a link pointing back to your unique content.
This will create hundreds of keyword-rich links pointing back to the well-optimized report on your website, and boost your rankings for the keywords of your choice.
Follow the steps above and you can use your content the right way to beat Google’s duplicate content filter.
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Priya Shah is a partner in the search engine marketing firm, SEO & More and writes an online marketing blog. Request the whitepaper Boost Your Search Engine Visibility With Blogs And RSS
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
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November 8th, 2005 at 10:40 pm
This isn’t exactly beating the duplicate content filter. The only information you gave that is relevant to this is don’t publish the article on your site, and this is more like accommodating the the duplicate content filter.
November 9th, 2005 at 6:04 am
Actually I haven’t said anywhere that you should not publish the article on your own site. In fact that’s the first place you should publish it. The point I was trying to make was that you should publish UNIQUE content on your own site optimized for the same keywords, so that you get #1 rankings. I’ve used this technique a number of times and it works.
January 28th, 2006 at 12:34 pm
Hi
You’re telling me some very interesting stuff. I hope to host my very fist web site in the next 3 or 4 days where I promote a product through an affiliate program. The product itself is no big deal. It’s the process to get it up and running and optimized and google friendly. Once I can get my site running the way I want I can use it as a template for another affiliate product. - http://www.surface-cleaner.com should be up soon.
I borrow content and articles and completely reword them and change them around. When you compare the original article to the rewritten one, they are completely different. The more I do this the more I learn using extra content and unique artilces (or should I say rewritten articles).
As a side note, I downloaded a copy of your Article Magic Ebook through Mark Hendricks, but the book won’t work and I can’t get a hold of him to tell him his link doesn’t work. Could I possibly get a copy from you.
Thanks a lot.
Joe
January 29th, 2006 at 11:05 am
Hi Joe,
Before you borrow content and rewrite it, do ensure that you are adhering to the writer’s copyright guidelines. You can download a copy of Articel magic here http://ebizwhiz-publishing.com/armagic/articlemagic.exe or read the articles online here http://www.articlewritingtips.com
January 29th, 2006 at 12:34 pm
Hi Priya
Maybe “rewrite” is not quite what I mean. The article helps me set a focus point, an idea of what I want. Remember I’m not just rewriting an article, I’m promoting an affiliate product. It just gets my juices going.
Example - original article title: “101 Tips To . . . . ”
With this I have several new and original articles
1. “11 ways my product can improve your . . . .”
2. “If you’re problem is this. . . I have 10 solutions for you . . . .
3. Expand on one tip and relate it to how you used your product to . . .and how it could benefit them.
When I say “rewrite”, I mean ” REWRITE” to the point it’s unique. I guess it’s like water. H2 and O gives you hydrogen and oxygen. But if you mix them in just the right way, you get something completely different.
The best part is - the more I do this the better I get and the more knowledgeable I become in my niche. Once you learn the ropes, it’s easier to start another niche.
Joe
February 19th, 2006 at 12:34 am
As I was reading this I realize that I was doing what this article as pointed out to do. I have published my articles and poetry, cause I write those as well, I add them to my site because I want visitors to read good content and maybe buy my products I have to offer as well. I have a beauty site.
I didn’t know I was doing the right thing, I did it because it was right to me, I want to share my articles and I like knowing that what I have to
write is what is being looked for. I see that in my stats each month. Its just nice to know that someone like you, who I respect as someone who
tells the truth, just refirms that I doing what is right. Thanks!
Kim
Owner of 3 Blogs as well as
http://Overallbeauty.com
February 19th, 2006 at 2:08 am
Hi Kim,
Thanks for the feedback. A lot of “doing the right thing” is just common sense. If you use common sense to promote your business there’s very little chance of going wrong. Good to hear that yours is serving you well