Retail Sites Don’t Optimize, Leave Money On Table
Is your retail site optimized for the search engines? If not, you’re leaving money on the table, says a new study by Oneupweb titled “There’s Still Money on the Table: Internet Retailer Study 2005“.
The study shows that only 17 percent of Internet Retailer’s top 100 sites are fully using search engine optimization and marketing, while 83 percent are not and so are missing profitable opportunities. Oneupweb studied each site’s meta tags, site architecture, keywords, content and other tactics.
They also examined the level paid search use among the top 100 sites, and found that moderately optimized sites had the highest rate of paid search marketing (68 percent), compared with 53 percent of well-optimized sites. Some 40 percent of nominally optimized sites, and 26 percent of not-optimized sites use paid search.
Via Marketing VOX
