SEO And Good Copy: Can They Co-Exist?
Bob Bly (who didn’t believe in blogging earlier) now states that he doesn’t believe in SEO Copywriting.
I agree with him to a point. I don’t believe you need to compromise good copy for good rankings. Copy must always be written for the visitor. Besides keywords in your page are only ONE aspect of copy. There are many top ranking pages that have very few keywords they are targeting in their page copy.
Inbound links are often a more important ranking factor than copy. You have to use both optimally to get the best results. There are many ways (usually involving the use of appropriate HTML elements) of making search engines give your primary keywords more weight when they occur in your page copy.
To write good copy for the search engines, you need to think like both - a copywriter and a SEO.
Via Phil Dunn
