SEO and More

As a professional SEO, news like this is music to my ears. A rare case of Free being better than Paid.

According to a new study by search engine marketing company iProspect and JupiterResearch, more than one in three search marketers who tap agencies for both pay-per-click services and advice on optimizing their sites to appear high in the natural listings said that optimization efforts pay off more than paid search campaigns (emphasis added).

For the study, researchers surveyed search marketers last month, asking them to compare the return on investment for search engine optimization and paid search. Thirty-five percent of 138 survey respondents said that optimization led to higher ROI, while 11 percent indicated that paid search produced better results; 9 percent said the results were similar.

The study also found that many respondents either didn’t measure ROI (21 percent), couldn’t measure it (10 percent), or were unable to distinguish between ROI for paid links and optimization (14 percent).

Via Mediapost

This entry was posted on Tuesday, September 13th, 2005 at 2:16 pm and is filed under Search Engine Optimization, Pay-Per-Click Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.