SEO Boosts Your Bottom Line
A little website optimization can go a long way toward helping an entrepreneur get a site placed highly enough in search results to make a marked impact in the bottom line, writes David Utter in this article on WebProNews.
Is this really news, methinks? Perhaps, for the uninitiated. But for people who know their way around the web it will come as no surprise that many sites have turned to search engine optimization to help their chances of gaining a place in the top-of-fold first page organic search results.
Utter also quotes The Wall Street Journal’s Startup Journal, which acknowledged the importance of SEO for new websites, and advocated a few marketing ideas to help extend the reach of a site including - inviting users to write reviews of the business on sites like Yahoo Local; avoid overspending on a flashy site that won’t attract search engines; design landing pages that will be useful to searchers querying for particular information; and track those results.
