SEO and More

Lee Odden has a nice writeup on whether SEOs should offer guarantees.

Here are some of the more significant points from his post.

The gist of it is that search engines are in control, not SEOs. Some overzealous SEO consultants may have you think otherwise. With all the hype about rankings, many companies lose sight of what’s really important, conversions and sales.

There is no way to guarantee a specific ranking on Google organic results. If anyone is feeding you that line, they are flat out lying. Google controls their search results, not any SEO firm or consultant.

Focusing on rankings alone is just not productive. It makes no sense, but many companies are fixated on rankings like some SEOs are fixated on that stupid green Page Rank bar.

I second that, Lee.

This entry was posted on Thursday, September 15th, 2005 at 5:50 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.